Many Ogres, when working together, can harness the tremendous advantage afforded by their great mass against their foes. With enough momentum, the sheer impact of such immense tonnage of muscle and fat behind heavy metal gut-plates can slam the enemy into the dirt even before the Ogres begin to lay about themselves with their brutish weaponry.
Source: Warhammer Fantasy: 7th Edition
Bull ChargeURL Copied!
Any unit consisting of three or more Ogre models (Tyrants, Bruisers, Slaughtermasters, Butchers, Bulls, Ironguts, Leadbelchers, and Maneaters) on any turn when all models in that unit charge 6" or more, may inflict one impact hit per Ogre in base contact with an enemy model. This is resolved at the model’s basic Strength. So, for instance, a unit of three Ogre Bulls with a Bruiser leading it, all of whom are in base contact with the enemy, would inflict three Strength 4 impact hits and one Strength 5 impact hit.
Each Ogre model that causes an impact hit due to a successful Bull Charge may add 1 to the Strength of the impact hit for each Ogre model directly behind it. For example, a ranked-up unit of eight Ogre Bulls with a frontage of four (all four of whom have made it into base contact with the enemy) would inflict four impact hits at Strength 5 upon an enemy unit it charged; whereas a fully ranked unit of twelve Ogre Bulls would cause four Strength 6 hits, and so on.